“ Structure understands our business and provides strong, irreverent and expert advice. They have never just gone with what we’ve asked without challenging us as to why we want it simply because they think that debate can improve the end result. ”
James Tyler, Chief Commercial Officer, TelecityGroup
TelecityGroup were poised for a period of significant expansion. They needed to re-establish their offer as a premium service in a fiercely price led market. Our work positioned them for rapid and sustained growth.
“We looked at other data centres but they seemed very limited compared to TelecityGroup. The difference between them and TelecityGroup is like night and day.”
“It’s clear that under the bonnet the investment is there, and it gives you a sense of security and reliability.”
“You feel like the people you work with care; they understand your challenges and can quickly identify what pressure points might be.”
Creating a system
A rigid grid and hierarchy of elements was defined so that, in the words of the then CEO, Mike Tobin, ‘If anyone picks up any collateral from us in any country they instantly know it's from us.’
The design style was applied online to reinforce recognition. The site was developed to showcase the facilities with imagery, video and content matching user needs. The focus was on lead generation, driving sales with demonstrable ROI.
Owning the conversation
We created a high quality magazine distributed to prospects and customers alike, making TelecityGroup the C-level choice.