BoConcepts are a promotional space booking agency which takes brands to customers in shopping centres and high streets. They work with brands such as Sky TV, EA Games and British Gas, talking directly to thousands of customers, helping town and city centres find new revenue and retailers discover the best new locations for stores. They have insight in over 12,000 locations with access to millions of customers across the UK. We helped them capitalise on the changing retail landscape.
To leverage their unique insights into consumer behaviours about how, when and where people shop.
To shift the focus of the business away from transactional space booking to an added value service.
Creating the place insight story
Developing a new name for the business and a visual identity that communicates the place insight story bringing the opportunity to life for brand owners, place managers and creative agencies.
A digital experience focused on customer needs and successes
PinPointer’s new website was designed to clearly communicate how the business helps its target audience backed up by customer stories from brands including Abel & Cole, Sky and Oasis.
Communicating place insight at every touch point
To build awareness of the shopper intelligence and engagement that helps brand owners achieve their commercial objectives, a range of collateral was developed to help sales teams engage brand owners with the new added value service.