HiPay had all the ingredients for growth, a new CEO, a strategic plan to dispose of non-core assets and a renewed focus on their chosen market. Our task was to deliver a brand that built on the USP of their offer across channels to create a seamless go to market offer.
We positioned the brand as a B2B2C offer, firmly understanding the pain-point of our customers’ customer. By making this onward connection through the power of insight that ‘intelligent payments’ gives us, we were able to create a standout brand that is human and engaging in a crowded and cold technology focused space.
We delivered the key assets that form the pillars of the brand, showing the brand stretch across channels, from online to collateral for events and trade shows as well as sales scripts. We worked with the internal team at HiPay to empower them to develop ongoing assets with us taking a guardian and consultative approach.