Re-positioning and re-branding a payments player for rapid growth.

Growth Highlights

Revenue in the year post re-positioning jumped 50%.

New customers on-boarded in 2018.

Growth of average transaction volume by exisiting clients.

HiPay had all the ingredients for growth, a new CEO, a strategic plan to dispose of non-core assets and a renewed focus on their chosen market. Our task was to deliver a brand that built on the USP of their offer across channels to create a seamless go to market offer.

Identify and celebrate the standout feature within the platform.

Drive this message across all channels to generate awareness.

Retain existing customers and
up-sell where possible.


HiPay’s technology has a distinctive feature, the ability to analyse data within the payment cycle. This insight and intelligence enables retailers to understand purchasing behaviour and approve more transactions than would otherwise be queried, declined and lost.

HiPay’s customer success and account teams are effective at helping their customers understand their end customers behaviour using the intelligence and data to help increase transaction volume and ultimately revenue.


We built the value proposition around the unique attribute of the platform, enabling the analysis of data in the payment cycle. The value proposition developed was so strong, it was adopted as the tag line for the company too.


Brand toolkit

Defining identity

We positioned the brand as a B2B2C offer, firmly understanding the pain-point of our customers’ customer. By making this onward connection through the power of insight that ‘intelligent payments’ gives us, we were able to create a standout brand that is human and engaging in a crowded and cold technology focused space.


Brand delivery

We delivered the key assets that form the pillars of the brand, showing the brand stretch across channels, from online to collateral for events and trade shows as well as sales scripts. We worked with the internal team at HiPay to empower them to develop ongoing assets with us taking a guardian and consultative approach. 


Find out how Structure can help your business achieve its growth ambitions.


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