Splio are a global loyalty marketing SaaS platform. Their focus is on helping retailers deliver connected online and offline experiences for their customers. Our challenge was to reach multiple audiences within retail brands with the right message at the right point in the sales cycle, creating compelling reasons to review, recommend and ultimately purchase the platform.
To enable prospects to understand the benefit of the platform for their business.
The value Splio brings is in the power of the connection. The connections that are made internally between online and offline teams as well as the profitable connections that are made by retailers as online and offline transactions are joined together. All serving to retain, reward and drive loyalty.
We created a visual mechanic that weaves and flows between people and objects. Showing connected internal teams coordinated and working together and showing customers buying offline and online seamlessly. We wanted the creative to be charming and light, positioning Splio as the answer to complex retail challenges.
Delivering the brand online
We delivered the brand across multiple channels to show how it could flex and hold together. The core asset was the website, we re-thought the site map, content and user journeys, ensuring propsects can engage with the offer.
The brand has been particularly effective in social channels, across Instagram, Linked-in and Twitter as well as in trade shows, events and around the office. A completely connected brand experience.