iBanFirst had been successfully offering foreign exchange transfers (FX) to SMEs for the last three years. They wanted to expand their offer to add further banking services specifically for SME businesses. Our challenge was to re-think and elevate the brand in order to communicate this new ambition.
Keep it simple
We focused on explaining the offer clearly and concisely, using tools and interactive features online to support delivery. We completely reimagined the identity, from logo to colour scheme and language, defining the way in which iBanFirst takes their services to market.
We focused on showing value add and ease of use with a powerful aesthetic that works across channels to makes it easy for the SME business user to engage with the offer.