PrestaShop came to Structure on the back of a successful €10m fundraise. They are a free to download eCommerce platform, competing with three huge US SaaS platforms, each with over a $100m warchest for global expansion. In order to survive and compete they realised they had find and accentuate their difference and quickly.
To accelerate the adoption of the platform before larger competitors have a chance to buy market share.
Character added at every point
We created ‘Preston’ the puffin for PrestaShop. Puffins are found all around the world, they gather together, build nests together and form long-term bonds. We felt this reflected the relationship PrestaShop has with its community and built in character straight away, moving PrestaShop into a richer more distinctive world.
A flexible toolkit
We delivered a toolkit, with an editable character and key marketing materials. At the heart of our output was a vision for the brand to evolve at pace in their own hands. We weren’t disappointed.
The PrestaShop puffin everywhere
The team at PrestaShop have created multiple puffins, decorated their office using graffiti artists and have been voted one of the five coolest places to work in Europe by Inc. magazine.