Creating an identity for a market leading Group and accelerating sales
of value-added risk management services.

Client Context

Global reach of 60+ countries and a strategy to broaden this presence by providing the unique capabilities and expertise that our clients require.

With over 6,000 skilled staff in over 600 global offices Cunningham Lindsey is a global company with local expertise - they can get the right person to the right place at the right time.

Through acquisition and entrepreneurialism niche services and specialisms had been built around client needs. There was now a need to unify this offer.

Cunningham Lindsey’s new leadership team wanted to consolidate their market position in loss adjusting and grow this and the consultancy side of the business. To support this ambition we were engaged to:

Create an identity for the Group which showcases the wide range of risk management services they offer.

Present the business to existing and potential clients as a dynamic, future focused and trusted business partner.

Develop a new digital, social and brand strategy that present the Cunningham Lindsey Group as a full suite of risk service solutions.


The Cunningham Lindsey Group includes a range of businesses working on all parts of the risk life cycle, including pre and post loss.


Brand toolkit

A design system that unifies all of the Group businesses within a hybrid brand model

A reinvention of the Cunningham Lindsey Group visual identity was created with the aim of fuelling global growth. The design system was developed to reinforce the global nature of the business, reflecting the local and specialist expertise provided by the diversified businesses that the group operates.

A global website providing a gateway to the Group’s businesses and solutions

The new Cunningham Lindsey Group website consolidated all of their existing digital assets into one global platform. It clearly communicates their industry leadership and the businesses' diversified services to clients.


Find out how Structure can help your business achieve its growth ambitions.


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