Business Growth Service is a partnership between leading private sector business growth experts, Grant Thornton, Pera, Oxford Innovation and Winning Pitch and backed by Government. Launched in 2012 the service had a target to support 26,000 businesses and create 55,000 high value jobs.
An acquisition focussed digital proposition
The Business Growth Service website aimed to de-mystify what it did by showcasing the services track-record and successful client outcomes.
Designing a conversation optimised digital experience
The Business Growth Service website was designed specifically to help prospective clients self qualify themselves based on where they were in their business lifecycle and the call to action made it easy for people to engage based on a shared vision for the outcome.
Creating a customer experience built around success
An aspirational awards event for The Brave & The Bold was developed to showcase and celebrate client successes. Sponsored by Santander, Grant Thornton & Investors In People this helped raise awareness of the service amongst partners and local business networks to encourage further referrals.