Market context

Scope: Brand system and guidelines > website > digital assets.
Sector: Finance/Capital Markets.
 

Founded in 2004, Park Square Capital is a leading credit investor, providing capital solutions to high-quality companies globally. 

Park Square Capital helps private equity and investment businesses complete deals, enabling its clients to extend their potential number of deals by having access to another stream of capital.

Challenge

The company wanted to modernise both its brand and website, ensuring it better reflected its market position and impressive track record. The creative solution had to reflect the company's brand character, its talent, and its ability to consistently deliver the right financial solutions to its clients.

A total commitment

The strategic idea was built around the firm's total commitment to its sector.

A singular focus that delivers expertise, connections and advice that is un-rivalled in its quality, calibre, and provenance.

Creative

The brand refresh respected the company's existing market presence, supported with a significant upgrade. Colour and lead assets were modernised to create a more sophisticated design system.

A grid motif was developed to reflect a rigorous analytical process and attention to detail, for which Park Square is widely recognised in the market.

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