MUSO believes better relationships are there to be built. They are a London based technology company creating innovative products to help the global content industry better engage with piracy audiences online. They come at this market with first hand experience of the effects of piracy, being creative professionals themselves.
To bring a positive message to piracy, to differentiate from negative competitors.
We instigated a fundamental shift in tone of voice and language, renaming and redefining their service offer. We softened their approach to their customers making them the go-to service provider in their sector.
Professionalising every touchpoint
We delivered exemplar collateral and set MUSO up for success with a concise guidelines and a way of thinking to enable them to develop and deliver characterful collateral. The effect has been transformational, with MUSO securing major contracts with all the leading players in the music and film industry.