Eaton Partners came to Structure with an undifferentiated proposition, a disconnected visual identity and a brand that ultimately did not do the company’s pioneering heritage justice. The opportunity was to raise brand awareness and accelerate fund raising for clients on a global basis.
Shift perception from regional US-based placement agent to international operator.
A design system that amplifies competitive differentiation
A visual identity reinvention that fuels global growth by building confidence. The design system was developed to reinforce the global nature of the business, showcase a track record in specialist asset classes and the expertise of the team.
A website demonstrating industry leadership
Powerful messages with a global perspective that reinforce the unique qualities of Eaton Partners in a simple, strong narrative.