ADAPT
Transforming a colocation reseller into a managed hosting provider and cloud integrator for business critical applications.
Growth Highlights
£50m
Over 40% growth in revenues from £35m to £50m+
+2
Businesses were acquired by Adapt as part of their expansion strategy.
Sold
Adapt was acquired by Datapipe, a leader in managed cloud services for the enterprise, in August 2016.
Challenge
With private equity backing Adapt had ambitions to significantly grow its business. There was a need to strengthen the proposition and ensure that both marketing and sales teams were able to support the business growth strategy.
01
Develop a proposition that reflects the value Adapt creates for its customers.
02
Shift perception of the brand from a reseller of data centre services to a provider of managed hosting & cloud solutions.
03
Provide sales teams with the tools to take new services to market and acheive cut-through.
Insight
Journey
Adapt recognises that it succeeds when its customers do and shifts relationships from service provider to real partner based on a commitment to delivering results, not just technology.
Potential
In a fast moving world, no one knows what is around the corner and how the world of IT will need change. Businesses need to think ahead and be prepared, that’s where working with Adapt ensures that flexibility is built-in.
Effect
Adapt helps organisations drive rapid, progressive change from their IT creating a clear, achievable path to positive commercial outcomes.
Value
proposition
We help businesses do more with technology.
Brand toolkit
A design system that communicates the effect of working with Adapt.
The design system and toolkit were developed to be much more overt about the effect of working with Adapt from emotive statements about the transformation enabled to actual tangible business benefits that were delivered.
A website to generate high quality inbound leads
Adapt's website was redeveloped to improve the quality of inbound leads by encouraging a shift from transactional requests to more consultancy driven engagements. This was driven by content showcasing the customer challenges that were solved and evidence of the value created.
Developing a new service proposition
We helped support the launch of Adapt's cloud integrator platform by simplifying the way the service was explained. "The Habitat" was developed as a way of illustrating how a customers existing IT environment could be combined with Adapt's own platforms and leading public cloud services to achieve business outcomes securely, quickly and cost effectively.
Find out how Structure can help your business achieve its growth ambitions.