With private equity backing Adapt had ambitions to significantly grow its business. There was a need to strengthen the proposition and ensure that both marketing and sales teams were able to support the business growth strategy.
Develop a proposition that reflects the value Adapt creates for its customers.
Shift perception of the brand from a reseller of data centre services to a provider of managed hosting & cloud solutions.
A design system that communicates the effect of working with Adapt.
The design system and toolkit were developed to be much more overt about the effect of working with Adapt from emotive statements about the transformation enabled to actual tangible business benefits that were delivered.
A website to generate high quality inbound leads
Adapt's website was redeveloped to improve the quality of inbound leads by encouraging a shift from transactional requests to more consultancy driven engagements. This was driven by content showcasing the customer challenges that were solved and evidence of the value created.
Developing a new service proposition
We helped support the launch of Adapt's cloud integrator platform by simplifying the way the service was explained. "The Habitat" was developed as a way of illustrating how a customers existing IT environment could be combined with Adapt's own platforms and leading public cloud services to achieve business outcomes securely, quickly and cost effectively.