Innosabi

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Challenge

Scope: research > positioning > strategy > visual identity > new website > messaging examples > PPT templates > TL template > social media post template > event banners > product overview brochure 
Sector: innovation management technology.

Innosabi (innosabi), part of the Questel group, is a powerful innovation management platform used by some of the world’s most advanced sectors, from aerospace and Pharma to software and space exploration. However, despite its impact, the brand wasn’t standing out in its sector. The innovation management space has become crowded. Brands are becoming more commoditised, with an overlap in functionality, copycat behaviour and wider industry trends have made it more difficult to have a clear and distinct offer. As innosabi prepared to scale into the US market, it was clear they needed more than just a refreshed look, they needed to reset perception.

Our brief? Build a brand with sharper positioning, a distinctive voice, and a visual identity bold enough to cut through the noise–ensuring innosabi earns a place on the shortlist every time.  

How the work helps

We redefined innosabi around a simple but powerful idea: Better is Possible. This is more than just a tagline, it's a rallying cry. It speaks to innovation not as a fixed end state, but as a continuous pursuit. A mindset rooted in openness, evolution, and meaningful change.

This ethos shaped everything from tone of voice to typography. We created a modular brand system designed for scale, from smaller applications to large industry events. The result is a brand expression that feels confident, modern, and unmistakably innosabi whereever you meet the brand, e.g. on a product dashboard or in a room full of decision-makers.

Importantly, it aligns with innosabi's ambition to become a catalyst for progress, and a trusted partner to the enterprises shaping tomorrow.

Client quote

"It was really great working with Structure. Always very creative with lots of valuable input. We’re really happy with the outcome. Hopefully the new branding will be received as well as we feel about it.” 

Eileen Becker
Digital Marketing, innosabi.

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