Convey
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Challenge
Scope: positioning > strategy >TOV & messaging > visual identity > brand guidelines > website
Sector: MarTech / CX Platform
Oceansound Partners strategically combined several businesses together under the Message Broadcast umbrella, creating a broader, more ambitious operation. However, the market didn’t see one unified player, it was a patchwork of legacy brands, mixed messaging and an offer that felt more inherited than intentional.
Our brief? Create a new name and identity that reflect the company’s evolution, give it a distinctive voice, and a visual presence bold enough to stand out, showing highly regulated industries that intelligent workflows can transform the way they engage with their customers... Say hello to Convey.
How this work helps
Convey’s new positioning centres on its core value proposition: intelligent workflows that transform the customer experience. Its best-practice solutions are purpose-built for highly regulated industries, meeting clients where they are rather than forcing a one-size-fits-all platform approach. The mission is clear: modernise how these sectors operate, helping organisations scale fast, stay compliant, and keep pace with ever-changing customer expectations. While continuing to support its core focus on utilities, Convey is expanding its capabilities to meet the needs of adjacent markets.
Client quote
"The new name and identity reflect the company’s evolution and its vision for the future, one where intelligent workflows redefine how highly regulated industries engage with their customers."
Maulik Datanwala
CEO, Convey
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