Certerra

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Challenge

Scope: Strategy: research >positioning >TOV & messaging > naming. Creative:  visual identity >brand guidelines. Digital: website (design & build). 
Sector: Technology-enabled testing, Inspection, and Certification (TIC)

To unify its expanding portfolio and establish a future-ready identity, RMA Companies (US-based) approached Structure for a rebrand following a 16-company merger. This project was uniquely complex—we were asked to create a new name and develop a fresh brand approach that thoughtfully and strategically combines the ongoing growth strategy and legacy businesses into a single, harmonised identity, supported by the design and build of a new website. From our transformational work, Certerra was born.

How the work helps

The masterbrand model elevates Certerra’s market presence, enhances cross-sell opportunities, accelerates post-acquisition integration, and positions the company as a national leader in materials engineering and earth sciences.

The new name has impacted Certerra’s day-to-day business operations, creating a unified brand under which existing and new acquisitions can exist.

The new identity unifies its parent and specialty sub-brands under a scalable framework.

The value proposition, ‘Materially Better’, works as standalone but has flexible customisation–galvanising the legacy business and its acquisitions.

Quote

"Partnering with Design by Structure was a pivotal move in our growth journey. The team not only helped us unify a diverse portfolio under the Certerra brand, but also crafted a powerful identity that reflects our expertise and ambition. The new brand has resonated strongly with our clients and teams alike, setting the foundation for scalable growth and continued innovation."
Brett Howey, PE
Chief Growth Officer, Certerra.

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