Operating in the hospitality sector, Cendyn is a global leader of integrated hotel solutions and has just unveiled a revamped brand identity created by London branding agency Design by Structure (Structure).

Cendyn has undergone significant evolution recently, dedicating time to creating a fully integrated platform following the strategic acquisition of several pivotal technology partners. To reflect this evolution, the company approached Structure with a brief to develop the strategy, brand logo & identity, consolidate its portfolio offering and produce marketing templates to support the comms.

Positioning Cendyn for the future:
An intensive deep dive into Cendyn’s product portfolio, revealed the foundations for the new value proposition, Find, Book, Grow. This embodies Cendyn’s robust array of integrated solutions–empowering hoteliers to attract new guests, secure direct bookings, and boost revenue growth.

Consolidating for growth:
The company is also launching a new consolidated ‘Revenue Growth Package’ – powered by AI – which is designed to unlock a hotel’s full revenue potential across the digital landscape.
In restructuring and consolidating the product portfolio, the focus has changed to client benefits over product lead offers that are value driven, easy to understand and easy to buy.

Jack Blaha, CEO, Cendyn said, “Our new visual identity captures the momentum and growth which hotels can achieve through our extensive range of products and services. It’s important that every guest interaction provides an opportunity to nurture relationships as well as maximise profit. Our integrated technology underpins these relationships to help hoteliers make sense of digital marketing and create deeper human connections for continual success.”