All Posts in Press Release

3rd February 2021

Empowering Change for a Brighter Future

Sustainability certification Planet Mark has launched its new brand identity created by Design by Structure.

The identity is based on an abstract planet, with the creative inspired by a shared vision of a brighter horizon and fresh beginnings. The word ‘The’ has been dropped from the brand in favour of 'Planet Mark' to amplify its international appeal.

The new branding includes a new strategy, website, communications tool kit, TOV and brand guidelines and the certificates awarded to members, as Planet Mark aims to expand its international reputation and growth, and make the sustainability certification more globally appealing and accessible. 
The identity is also designed to reinforce the urgency of the climate crisis and the importance of sustainability during this crucial Decade of Action by communicating a clearer, simpler message that Planet Mark is ‘empowering change for a brighter future’.

The design process involved an in-depth analysis of Planet Mark’s culture and personality as well as a deep dive into what it means to be ‘more sustainable’. This examination resulted in a revised brand system that draws inspiration from the planet and champions the idea of change throughout. The updated logo retains Planet Mark’s vivid blue colour but has moved to a cleaner and modern abstract form. The solid baseline and segments which suggest the movement of time and represent a new horizon, new beginnings and starting afresh, as business and governments re-build a regenerative economy, modernising the brand and making it more mainstream.

In addition, a mixture of playful text and illustrations were commissioned to reinforce Planet Mark’s fun, approachable personality, which is a major attraction in businesses wishing to become Planet Mark members.

John Galpin, Co-founder Design by Structure, said, “We as a business, are committed to positive change, so working with a like-minded business to help it create even greater impact was irresistible. Planet Mark has such incredible passion and purpose for meaningful change, we understand the role the new branding will have to support its success story and create something its members will be proud to use and display on their own communication channels.”

Steve Malkin comments, “The new modern identity communicates a positive, clear message that hope is on the horizon and together we will build a brighter future for us and our planet.”

He adds, “Planet Mark will continue to strengthen its partnerships with the Eden Project and award-winning charity Cool Earth, while also enabling members of Planet Mark community to have ownership of the new certification mark. We want members to recreate the logo in their own corporate colours, making it playful and fun. Our aim is to send out a clarion call to business communities to join our movement for change in this crucial Decade of Action.”

 

 

Planet Mark
Planet Mark was founded in 2013 by CEO Steve Malkin in conjunction with the Eden Project based on the positioning that a connection with nature can enable all people to contribute to a thriving planet. The resulting people-driven sustainability programme, based on its three-step process: Measure, Engage, Communicate, is designed for any business of any size, in any sector, no matter where they are in the world.

The company has continued to develop and grow, certifying over 800 organisations and doubling in size over the past year. The goal is to build an empowered community of like-minded individuals that will halt the climate crisis and improve society through everything they do.

14th January 2021

Evolving a Game Changer

- Changing customer service with a refreshed brand -

Customer service software company Dixa has launched its refreshed brand and website. Last year the tech company briefed Design by Structure (Structure) to strengthen its proposition, elevate and align its visual identity with a new story, and create go-to-market tools including a new website.

Dixa is on a mission to change customer service for people – making it more personal, intelligent and data-driven. Its conversational customer engagement platform brings together every customer service interaction into one seamless conversation for the customer. It provides fast, efficient, and effective customer service every time, unifying all customer contact points – phone, email, chat and messaging.

Working with the concept of ‘seamless conversations’, Structure has developed a flexible design system that allows Dixa to communicate its story at every brand touchpoint.
One of the key channel applications was the website. It was restructured and redesigned to reflect Dixa's solutions, based on customers' needs and challenges, making it easier to navigate and surface relevant content. It also features an efficiency calculator that crystalises the operational savings to clients, as well as improved customer benefits. The idea of ‘energy’ was expressed throughout all creative executions and on the website, it was brought to life with expressive fun iconography.

Agility and flexibility were the key to the design solution. Structure has created an identity that is based on a simple theme and narrative rather than a single visual execution. The creative uses the core visual assets (logo, typeface, and colour) to connect an interchangeable set of theme-based illustrations, photography, and graphic elements. The benefit to Dixa’s marketing team is that this approach allows creative freedom across channels while ensuring campaigns remain on-brand.

Speaking about the work, John Galpin, Structure Co-Founder said, ‘As a consumer who has experienced disjointed and frustrating customer service many times, Dixa’s vision is something I can directly relate to and have a huge affinity with. It has been great to help translate Dixa’s purpose into a brand system and website that brings this vision to life. We have every confidence this will enable Dixa to continue their impressive growth journey and help its clients create the positive experiences their customers want.’

30th September 2020

Design by Structure Bolsters Team

- New roles to support agency growth -

Independent brand agency, Design by Structure (Structure) has announced the appointments of Olly Chubb to the role of Strategy Director and Fara Darvill to the role of Growth Director this month.

Chubb brings 15 years of experience to the agency, having led the strategy and a team at Portland, oversaw cultural insight at Mother, and turned Canvas8 into a leading cultural strategy consultancy. Similarly, Darvill brings 14 years of creative industry experience, having headed up marketing communications at Conran Design Group, promoting the agency and supporting the new business strategy. More recently, she was head of PR for ad agency, Impero.

These positions are new to the agency and the appointments come on the back of a growth phase for Structure, following a recent spate of pitch-wins for the agency. The agency is bolstering its team and bucking what has been a difficult year for the creative industry due to the global pandemic.

Speaking about the appointments, Nicole Clemens, CEO Structure said, ‘We have continued to win new work and grow as a business while navigating an ever-changing landscape. We have carefully considered the right support we need to deliver on our client’s needs and see these appointments as vital to supporting our growth strategy for 2021 and beyond’

Olly Chubb, Strategy Director said ‘I'm excited to be joining a dynamic agency at a time when bold ideas are more essential than ever. The dramatic change we've witnessed this year has created new possibilities and opportunities - and I’m looking forward to helping our clients navigate and thrive in this new normal.’

Fara Darvill, Growth Director said, ‘I am thrilled to join Structure during such an exciting time for the business. I look forward to the challenge of a new position within the organisational structure of the agency, and the opportunity to grow what already is a thriving business.’

 

10th September 2020

The Planet Mark Appoints Design by Structure

- Empowering companies to engage in meaningful sustainability -

 

The Planet Mark has appointed Design by Structure (Structure) to develop its new brand. The agency will deliver a clearly defined and purpose-driven brand for the sustainability certification programme.

Following a pitch in July 2020, against two other agencies, Structure secured the win this month. The scope of work covers, brand identity, TOV, digital and brand guidelines. The Planet Mark is looking to engage, inspire and recognise the achievements of its members, helping them to share the work they have done and the benefits and value of certification. 

The Planet Mark is a sustainability certification which recognises continuous improvements, encourages action, and builds an empowered community of like-minded individuals. Community members are awarded the mark to display on their communications channels once certified.  

The new creative work will launch in January 2021 in the UK with plans to launch in Europe later in 2021. 

The brand redesign is an important step for The Planet Mark to help it achieve its mission: – applying the very best of people, technology and nature, we can build a flourishing society, end the climate crisis, and create a planet fit for life.

The Planet Mark certification supports The Decade of Action campaign, which calls for urgent and accelerating sustainable solutions to all the world’s biggest challenges – ranging from poverty and gender to climate change, inequality and closing the finance gap – by 2030.

Speaking about the win, John Galpin, Co-Founder Design by Structure said, “We, as a business, are committed to positive change, so working with a like-minded business to help them create even greater impact was irresistible. The Planet Mark has such incredible passion and purpose for meaningful change, we understand the role the new branding will have to support its success story and create something its members will be proud to use and display on their own communication channels.”

Steve Malkin, CEO and The Planet Mark founder said, “This is a crucial time for us as a business but also for all of us as a society. As we rise to the challenges of the Covid-19 pandemic, we have the chance to rebuild with the urgent and sustainable action required to protect natural resources, preserve remaining biodiversity, ensure a world worth living in for the future, and build economies that support a fair and just society for all. As individuals we have the power to make the necessary changes and encourage action from our business communities and policy makers. Together, we will make a world of difference and we have the power to secure the future fit for all.”

18th November 2020

Revolutionising the Guest Experience

–New brand positioning and website–

The hospitality industry is changing forever and for the better with this truly customer-first tech solution. Hospitality platform Mews, which is transforming the guest experience for hotels and hostels, is launching its new brand positioning and website this week. The cloud-based property management system (PMS) enables hotels to focus on their guests with a step-change in front of house user-experience and industry-transforming back of house operations.

Design by Structure (Structure) was briefed to define Mews’ positioning within the highly competitive landscape of incumbents and new market entrants. The agency was tasked to:

  • Re-position Mews and re-define the category
  • Create an ownable visual and verbal communication style
  • Create a powerful identity across channels
  • Create a flexible and expandable product structure
  • Build out a compelling keyword-rich digital presence

The creative expression is a simplified and elegant canvas for potential customers to ‘imagine more’, helping them embrace a world of opportunities offered by Mews to re-imagine every hospitality experience. The brand references ‘mapping’ and technology, deploying crosshatch grid marks to images to add richness and texture. The overall effect is a sophisticated and easy to navigate website, that echoes the user-centric product that any hotel or hostel can use to transform their guest experiences.

Speaking about the work, Jesse Swash, Structure Co-Founder said, ‘The truly successful brands and companies seize opportunity at every moment. Mews understands this. It has used the time the hospitality industry went into lockdown to undertake a complete re-positioning, re-brand, new site and revised service lines and pricing. It is now poised for the upturn, ready to take advantage of the return of hospitality while its competitors have stood still. In this new normal only the brave survives, and only the bold will prosper. Proud of the work of everyone involved in the project both on our side at Structure and at Mews. Here’s to the IPO.’

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