26th January 2023

New Category, Brand, Business Proposition and Website for Qover

Insurtech (insurance technology) Qover has shaken up the insurance industry with a pioneering new category, embedded insurance orchestration.

This ground-breaking new tech category allows businesses to integrate tailored insurance products, quickly and easily, into their digital experiences on a global scale – no matter their operating market or industry.

Qover launches this new category with a new brand, business proposition and website created by, tech specialist branding agency, Design by Structure.

Qover’s vision of the future of insurance is that it must be simple, transparent, and accessible across borders – a global safety net. To realise this, its marketing team went on a 14-month journey of listening to clients, prospects, partners, and thought leaders to understand what matters to them in the market today.

For many people, insurance products are not easy to understand or navigate. Qover approached Structure to help bring its research insights and vision together into a seamless brand experience, mirroring its ambition to make the complex simple.

The agency tackled the creative brief knowing it needed to bring this new category to life with a standout solution – setting the standard for new entrants.

In a sea of chaotic design practices and primary colour palettes in the wider insurance category, the creative leads with a calm and cool gradient-themed colour palette. The agency devised a new brand identity, which features a Q symbol which can be used as a design device throughout all communications. The website design has a very human touch, with intuitive navigation instead of information overload, potential clients are clear about what Qover does and how it benefits them, from the outset.

Quentin Colmant, CEO & Co-founder, Qover, said: 'When we approached Design by Structure about our plans to rebrand and design a new category, we knew it would be no easy feat. We needed an agency that we could trust, someone who could understand our vision, who we are as a company, and be able to translate that into something truly innovative within the industry – all packaged in a simple yet captivating way.  Design by Structure delivered on all of that and more. We couldn’t have asked for a better collaboration on such a monumental project.'

Speaking about the work, John Galpin, Co-founder, Structure said, "Qover's approach shows that disrupting an industry doesn't mean burning everything down and starting over, it can be an evolution. It was inspiring to help the Qover team create their brand and articulate their vision for an improved technology-enabled insurance industry that can fulfil its original promise - to care for and protect people so that we can all live our best lives.”



Published by: Fara Darvill in Press Release, News

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