18th November 2020

Revolutionising the Guest Experience

–New brand positioning and website–

The hospitality industry is changing forever and for the better with this truly customer-first tech solution. Hospitality platform Mews, which is transforming the guest experience for hotels and hostels, is launching its new brand positioning and website this week. The cloud-based property management system (PMS) enables hotels to focus on their guests with a step-change in front of house user-experience and industry-transforming back of house operations.

Design by Structure (Structure) was briefed to define Mews’ positioning within the highly competitive landscape of incumbents and new market entrants. The agency was tasked to:

  • Re-position Mews and re-define the category
  • Create an ownable visual and verbal communication style
  • Create a powerful identity across channels
  • Create a flexible and expandable product structure
  • Build out a compelling keyword-rich digital presence

The creative expression is a simplified and elegant canvas for potential customers to ‘imagine more’, helping them embrace a world of opportunities offered by Mews to re-imagine every hospitality experience. The brand references ‘mapping’ and technology, deploying crosshatch grid marks to images to add richness and texture. The overall effect is a sophisticated and easy to navigate website, that echoes the user-centric product that any hotel or hostel can use to transform their guest experiences.

Speaking about the work, Jesse Swash, Structure Co-Founder said, ‘The truly successful brands and companies seize opportunity at every moment. Mews understands this. It has used the time the hospitality industry went into lockdown to undertake a complete re-positioning, re-brand, new site and revised service lines and pricing. It is now poised for the upturn, ready to take advantage of the return of hospitality while its competitors have stood still. In this new normal only the brave survives, and only the bold will prosper. Proud of the work of everyone involved in the project both on our side at Structure and at Mews. Here’s to the IPO.’

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Published by: Fara Darvill in Press Release

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