The B Word is the show where we demystify everything to do with B2B branding. Every month we invite guests from the worlds' of technology, venture capital, private equity and beyond to discuss what branding is, how it works and why it matters for businesses today.
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Episode 1// How to create a category king
In this episode, host John Galpin, co-founder, Design by Structure speaks to special guest, Quentin Colmant, CEO & Co-founder of insurtech, Qover, about the creative process for Qover's recent category creation exercise and rebrand. From his initial reservations about change to loving his new brand.
“How is it, after seven years in the business, that I'm not able to label my problem properly?… Defining category is, for me, a very strong way to define what you stand for. By understanding the category you are in a directly, you understand what is your business about.”
Quentin Colmant
You can listen to Quentin’s episode here or you can listen on all of these amazing platforms:
About our guest:
Qover was just listed by Tech.EU as one of the 10 European InsureTech companies and its technology has been used to provide insurance cover to over 2.6 million people worldwide.
Quentin Colmant is the CEO & Co-founder of insurtech Qover.
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