How the great become legendary.

Growth Highlights

From a sixteen strong team to over 60 in two years.

Over £1bn raised across three funds, a record fundraise.

Outstanding returns on investments, regularly exceeding general market trends.

“ XXX. ”

Rachel Gillon, Marketing Director, Inflexion

Inflexion were poised for significant growth, planning to move office and raising capital to grow and expand. The challenge was to shift the perception of the firm, reflecting their success and to help deliver on their ambitions in the marketplace.

Pull away from competitors.

To aid in the deployment of capital.

To move up and out of their category.

We were struck by the exceptionally high calibre of people at Inflexion and the high returns they have consistently returned.

We focussed on the idea of flipping the chase from one of the PE firms constantly chasing to one where they firms wanted to be chosen by inflexion.

We realised that by making them more like a luxury brand, making them black would immediately pull them away from the competition.


We developed a proposition around the theme of restless entrepreneurialism and a focus on join our world, but only for the select few. 


“ XXX. ”

Rachel Gillon, Marketing Director, Inflexion

Brand toolkit

Delivering premium

We created a vision of Inflexion as a premium luxury brand that you would be drawn to and feel you would want to be a part of, that if you weren’t chosen you were left feeling you had missed out somehow.

Applied across collateral

We ensured this quality approach was applied across all collateral as a unified toolkit, from thought pieces, to case studies and fund raising documentation. A consistent approach. Applied online and across email templates, the effect has been to enable them to curate and run events and breakfast seminars to meet and attract investments.

Find out how Structure can help your business achieve its growth ambitions.


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