30th November 2021

Podcast: Episode 3 – ‘Embrace the tough’

The KISS Principles is a new creative partnership between Structure and host, Parker Crockford. It's a new podcast about the lost art of keeping it simple in business.

Aimed at founders and start-ups, or anyone looking for advice on business, it's a bi-weekly series of fireside chats discussing the barriers and challenges faced by founders in the European B2B marketplace.

Check out The KISS Principles website for more info.


Episode 3: 'Embrace the tough' with Leda Glyptis, CCO, 10x Banking.

Leda Gilphis PhD, discusses the market needs of first and second wave European founders, with host Parker Crockford.


Episode 2: 'Be Bold, be brave, be visionary' with John Galpin, Co-founder, Design by Structure.

In the early growth stages of a business when it comes to positioning, it’s often about the start-up story and not about the product/service or the problem it’s solving for customers.

Branding guru John Galpin talks to Parker about when B2B founders need to develop their brand, the trap of poor brand positioning and communications, and he reveals the principles to building a brand.


Episode 1: 'You have to lean into sales' with Seth DeHart, Venture Partner, Point Nine.

Parker discusses the best approach to go-to-market (GTM) and sales strategies for European B2B start-ups with Seth DeHart. He asks, why is ‘sales’ considered a dirty word in European markets and why some founder’s don't value it as a tool to grow and shape their business.


Published by: Fara Darvill in News

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