11th October 2021

A new creative partnership

The KISS Principles is a new creative partnership between Structure and host, Parker Crockford. It's a new podcast about the lost art of keeping it simple in business.

Aimed at founders and start-ups, or anyone looking for advice on business, it's a bi-weekly series of fireside chats discussing the barriers and challenges faced by founders in the European B2B marketplace.

 

Parker has previously worked with John Galpin (Structure co-founder) on strategy and branding briefs for his clients.  Both are champions for founders success stories and have discussed in-depth, the challenges they experience across different sectors and markets, particularly European B2B founders. Therefore, it was a natural fit for us to work together to develop The KISS Principles podcast when Parker approached us with the idea.

Check out The KISS Principles website for more info.

...

Check-in here for new episodes every month.

Episode 1: 'You have to lean into sales'

Parker discusses the best approach to go-to-market (GTM) and sales strategies for European B2B start-ups with Seth DeHart. He asks, why is ‘sales’ considered a dirty word in European markets and why some founder’s don't value it as a tool to grow and shape their business.

 

Published by: Fara Darvill in News

Comments are closed.