Westminster Abbey - identity design

Refreshed identity

We re-drew the crest, ensuring it would work better at different scales and online. We inserted the crest between the 'R' and 'A' characters to create a strong overall shape, allowing the logo to retain its traditional feel, yet look forward to the next century. A strapline was added for use in tourist communications.

Working with Westminster Abbey and their photographer we have art directed a new suite of images capturing the splendour of the Abbey, for use in posters, brochures and on-line.

We heave developed a set of styles for different kinds of posters to make them recognisable and distinctive, using abstract shapes for concerts and imagery for services and events. A strong clear look.