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With European expansion planned, TelecityGroup needed to demonstrate the strength of its offer over other data centre providers. We’d rebranded the company to do this and needed the website, as a key sales channel, to consolidate the new brand.
We overhauled every aspect of the website’s content, structure and design to communicate TelecityGroup’s differentiators - strong market position, operational scale and a reputation for excellent customer service.
This included one-click navigation to all pages and a lighter, more vibrant look and feel featuring photography of employees.
To support sales, we incorporated video testimonials and multiple languages as well as enquiry forms channelling leads direct to sales teams.
TelecityGroup has significantly grown its business and share price has doubled.
What we did:
– Usability research
– Information architecture
– Website design
– Website build
– XHMTL 1.1 compliant
– Accessibility level A compliant
– CMS through Sitekit
– Search engine optimisation
The team at Structure is a delight. Common sense and business savvy sit alongside technical know-how and creativity. Combine that with big hearts and integrity and you get a winning combination that complements any innovative marketing team. We couldn’t be happier.
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