How we helped

RJD Partners is a private equity investor focused on the UK service and leisure sectors. Its management team wanted to differentiate the firm from competitors by developing a brand and website reflective of the natural strengths and culture of the business.

The brand we’d developed for RJD Partners emphasised the firm’s people focused, collaborative and forward looking culture – traits that were very appealing to owner entrepreneurs and family-owned businesses.

With warm colours and simple, light-hearted illustrations, we applied the brand look and feel across the website. We also wrote all the copy for the site, including a series of ‘RJD facts’, ‘why choose us’ messages and client testimonials that reinforced the brand positioning.

To keep the site cost effective and easy to update we built it using a WordPress content management system (CMS). Through a user-friendly structure and automatic links to RJD’s email marketing system we also seamlessly integrated all the different aspects of RJD’s content with the website – from the presentation of a filterable investment portfolio and sector expertise to the management of newsletter subscribers.

What we did:
– Information architecture
– Website design
– Website build
– WordPress Content Management System (CMS)
– XHTML 1.1 compliant
– Accessibility level A compliant