Omega - website design

Sharing knowledge

Omega is an independent body which aims to establish the facts about aviation's impact on the environment and to provide solutions that improve the future sustainability of aviation. To help Omega make the most of the online communications opportunity Structure has designed a website that clearly articulates why Omega exists and is organised based on audience needs.
www.omega.mmu.ac.uk

The information architecture of the website was designed around the intended audiences. For government policy makers, industry stakeholders and the wider public the websites content has been organised into 8 recognisable topic areas and the web copy written in a way to make it as accessible as possible. For academics interested in the detail each topic contains related links to briefing papers and the findings of the studies that contributed to the knowledge Omega seeks to share.

The academic partners contributing to the research and knowledge base of Omega are all featured prominently in the websites design, and contact with the lead investigator for each of the 40 studies is encouraged as Omega actively seeks to encourage a dialogue between interested parties and build a community around the website.