Merchant Securities - identity design

Logo and identity

We developed a logo based around the idea of trust, of 'my word is my bond', by featuring links interlocked and hinting at scale and growth. A contemporary font, with trustworthy blue and grey. Shown here applied with associated body font on a business card.

We commissioned a set of images for use across print and web. Shots of key City locations were used, to re-enforce the nature of the company's business, even though at the time they were located just outside the City.

A brochure was produced featuring key messages about the company and its offering. The design used a combination of strong coloured strips and photography to convey a sense of service, trust and growth. This was complemented by a folder developed in a similar style.

We used the suite of images and maintained the look and feel for the Merchant Securities website. Primarily a source of information for clients and investors the site is clean, strong and text heavy. A key piece of collateral for the company.