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TelecityGroup brand design

TelecityGroup
Brand positioning and website design

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Structure wins two branding awards at the 2012 Transform Awards
26 March 2012

We are delighted to announce that Design by Structure has won two awards for our corporate branding projects at this year's Transform Awards. We picked up a Gold Award for Best Rebrand from the Media and Technology Media and Telecoms sector through our work with Emailvision, and a Bronze award for Brand Evolution through our work with TelecityGroup.

Structure - Transform Awards Winners

The Transform Awards is the UK's leading awards programme to recognise, benchmark and celebrate excellence in brand transformation. A jury of branding experts, communications practitioners and academics judge the entries and this year’s awards were for brands launched between April 2010 and December 2011.

We were up against some strong competition so we're overjoyed to have won both of these awards, particularly since this is our first year of entry.

John Galpin, Managing Director of Structure, comments: "It's fantastic that our work for Emailvision and TelecityGroup has been recognised in this way. Its a real validation of the transformational effect of our work and great to be competing and winning against some of the best agencies in the business."

Emailvision: Gold Award - Best Rebrand in the Technology Media & Telecoms sector

Emailvision powers smart email, mobile and social marketing with built-in customer intelligence. The Emailvision mission is to provide excellence in software and services for online relationship marketing. With offices and client service teams in 19 countries, Emailvision delivers 500,000 campaigns every month on behalf of over 3,000 clients worldwide. This unprecedented quality of service is driven by 12 years of research and development and by Emailvision’s 600+ passionate employees.

The brand we developed for Emailvision has set the company apart from its competitors. It emphasises Emailvision’s combination of global footprint and local support, as well as its powerful software and ability to deliver significant financial returns for its customers.

Nathalie Chaboche, CMO of Emailvision said, “The Transform Award is well-named because this project was transformational for Emailvision’s brand. We’re delighted that Design by Structure have received this important industry recognition. They have been true business partners helping us to evolve our brand, website and collateral. These projects are strategic because they have immediate visibility in all 19 markets where Emailvision is present.”

Read more about our work with Emailvision.

TelecityGroup: Bronze Award - Best Brand Evolution

TelecityGroup is Europe's leading provider of carrier-neutral data centres. They design, build and manage highly connected, resilient and secure environments in which customers can house their telecoms, internet and IT infrastructure.

We helped TelecityGroup evolve and differentiate its brand around a new positioning concept that reflected the combination of the businesses outstanding technical facilities and expertise of their staff, following research and perception testing.

Sheji Jacob-Brettle, European Group Marketing & Communications manager said, "Winning this award is a great testament to Structure. Evolving a brand is always exciting but there is also an element of risk involved.  We believe we got the balance just right; this work reflects TelecityGroup's innovation and leadership in the market. Structure was great in aligning creativity with pragmatism."

Read more about our work with TelecityGroup.

Structure Contact:
John Galpin
john@designbystructure.com
020 7247 2788

Transform Awards Contact:
Liz Foggitt
Liz.Foggitt@communicatemagazine.co.uk
020 7498 7008

Structure overview
Structure is a corporate brand and website design consultancy with extensive experience in the financial, technology and professional services sectors.