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| A new corporate brand and website for RJD Partners | |
| 26 October 2011 Private equity investment firm RJD Partners has just launched a new corporate brand and website developed by brand and website design agency Structure. RJD Partners focuses on the UK service and leisure sectors. It provides equity funding for buyouts, buy-ins and businesses requiring development capital, investing between £5 million and £25 million of equity in transactions valued at up to £75 million. Structure Managing Director John Galpin commented on the rationale behind the new brand and website: “RJD wanted to differentiate itself from competitors by creating a brand reflective of the firm’s strengths and culture. Our research found a people focused, collaborative and forward looking culture that appealed greatly to owner entrepreneurs and family-owned businesses.” “To communicate this culture we’ve developed a brand with warm, approachable colours and simple, light-hearted illustrations. We’ve also reinforced this with a series of ‘RJD facts’ and ‘why choose us’ written messages across all key communications.” Contacts: Structure John Galpin Structure overview Structure is a corporate brand and website design consultancy with extensive experience in the financial, technology and professional services sectors. Clients have included Analysis Mason, BlackBerry, Channel 4, Gresham Private Equity, Hyder Consulting, Kinleigh Folkard Hayward, Reuters, TelecityGroup, The Economist and Westminster Abbey. | |