Citigate Dewe Rogerson - Persuader book design

Reach new audiences

Persuader is a book designed to position CDR as a company that understands the issues facing its clients. We art directed a series of striking black and white images to match the theme of each issue and subject of each article. It is sent out to existing and prospective clients.

The book design features strong, striking spreads, printed in two colours, red and black on a recycled matt stock and perfect bound. The images interrupt the layout in each article.

Persuader is published three times a year. The design of each issue is themed with cover images to match and is A5 in size. Big enough to be read yet small enough to fit in your jacket pocket.