BT Media and Broadcast - website design

Generate business leads online

A website design for the Media and Broadcast division on BT. Deliberately content light, the focus is on customers getting in touch with BT. The website was designed to be search engine friendly with 40% of traffic generated from Google. Since launch the site has generated 100's of leads for the business.
www.broadcast.bt.com

The website was designed with a main promotional panel on the homepage which is used to advertise the various trade fairs that BT Media and Broadcast attend each year. This area links through to the relevant page on the website with the emphasis on the customer or potential customer getting in touch.

The website was designed to be easy to read and use. Text is clearly laid out with colour coded in-page link styles and header strips. Again, text is kept to a minimum.