Brand development

Brands developed by Structure are well thought-out, beautifully executed, visually engaging and deliver results for our clients.

We solve a number of challenges for our clients including:

• How do we make our business look more credible?
• How do we stand-out in a crowded market?
• How do we differentiate ourselves from our competitors?
• How do we create an experience that resonates with our intended audience?

We do this by providing the following end-to-end brand development service.

Strategy
Based on a complete understanding of your business, your market and your target audiences we provide advice regarding the best strategies to ensure your brand stands-out and is successful.

Identity
Based on the brand’s strategy Structure can help develop the visual identity of your business or extend an existing brand. Typically this includes some or all of the following:

• Name
• Logo
• Strapline & key messages
• Style – typography, colour palette and production of visual assets (photography, illustrations)

Implementation
Using the new brand identity we can apply it to the collateral items needed to help your business stand-out. This normally comprises of some or all of the following:

• Business stationary (letterhead, business cards, invoice sheets)
• PowerPoint templates
• Proposal document templates
• Signage
• Advertising
• Marketing collateral
  • Web design
  • Brochure
  • Folders
• Environments
  • Internal/ External
  • Exhibitions

View examples of our brand developement work