How we helped

Dunedin Capital Partners is a leading mid-market private equity firm. To maximise the number of deals coming into the business and support the CEO’s fundraising, they asked us to rebrand the business.

We developed a brand concept around the hard-working, confident and honest personal approach of Dunedin’s partners. To capture this visually, we used a series of 'Your...' and 'Our...' propositions over photography of partners talking with investment firm executives.

The result was a strong, differentiated and established brand that tapped into the culture and strengths of the firm, enabling the partners to rally around it.

What we did:
- Brand strategy and identity
- Marketing collateral
- Photography
- Website design